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Advertising vs. Content marketing
Source: Buddy Media Quick question – what’s the difference between advertising and content marketing? According to Wikipedia: Advertising is a form of communication used to encourage or persuade an...
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Content is a lonely king without the right use of keywords…
Good content has the ability to offer something unique and valuable for your audience. Frequently heard around any digitally-focused organization includes a discussion about content strategy,...
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A typical Google search can easily yield a few hundred million search results. Unfortunately, quantity doesn’t necessarily imply quality, so there’s no guarantee that the ‘good’ stuff will be on the...
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Facebook content: help or entertain!
Now that most brands are on Facebook – and since it looks like Facebook is not going anywhere anytime soon – it feels like a good time to start thinking about strategy from a long-term perspective. So...
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Give your content the freedom it deserves
Based on the number of times she repeats the phrase in her new book Content Strategy for Mobile, it’s clear that Karen McGrane wants you to remember the following: “If people want to do something on...
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